Microsoft's Entertainment Division has done much better-it was at the top of the World game console. But that could change. Plans for a new Xbox angry customers and submit the Sony (SNE) won clearly in major trade shows.
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When a detailed policy for Microsoft Xbox one, a new version of the popular game and upcoming home entertainment console, the fur began to fly. Here are some of the more contentious issues:
The user must have the Xbox connected to a broadband Internet connection. There is no connection, no games.
People have to log in at least once every 24 hours to be able to play games.
Game publishers prohibit loan or give the game, even though people have paid for them.
Users can be forced to go through a retailer selling the game disc or give it away.
Game rentals will not be supported, at least when the Xbox launch.
Privacy concerns mount about the vast amounts of personal data, including photographs, videos, facial expressions, even heart rate.
Microsoft wants to move the game to disc-less world. However, angry customers, putting Microsoft on the defensive in front of the other.
The Result? While executives try to explain and convince consumers--Microsoft Studios Creative Director Adam Orth tells people to "deal with"-game rival Sony says it will not restrict what users are doing with the game already purchased and received a sustained round of applause in the gaming industry's E3 showing. (What has been interpreted as "rape joke" during the event a Microsoft Xbox may not help the image either.)
Microsoft has established conditions to Sony for walking into the Xbox customer base and woo a lot of buyers. This suggests that Microsoft faces a problem rooted in the Executive level and with a strategy that will not go away and that could, in the long run, doom the company.
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